Connections Festival Belfast
Connections is a branding concept for an annual rave festival in Belfast whic focuses
on the connections formed within oneself and others through dancing. Visually it takes
the form of a 6 part poster series,various billboards, merchandise,stage screen visuals
and an instagram page. The branding imagery is derived from a pair of dancing hands which
when stagnant reveal interesting abstract shapes in the movement. The name Connections
was inspired by the book ‘On Connections’ by Kae Tempest which proposes the idea that there
is commonality among all humans despite politics, religion, ethnicity and gender suggesting
it is creativity that allows this to surface.
on the connections formed within oneself and others through dancing. Visually it takes
the form of a 6 part poster series,various billboards, merchandise,stage screen visuals
and an instagram page. The branding imagery is derived from a pair of dancing hands which
when stagnant reveal interesting abstract shapes in the movement. The name Connections
was inspired by the book ‘On Connections’ by Kae Tempest which proposes the idea that there
is commonality among all humans despite politics, religion, ethnicity and gender suggesting
it is creativity that allows this to surface.
